![]() With more than 10,000 hours of curated premium content, Max features entertainment from HBO, Warner Bros., DC, Cartoon Network, Adult Swim, and Turner Classic Movies, among others. But adoption of Max has been slow, with fewer than 3 million pay-TV subs signing up through June - a reality driven in part by confusing access rules. Since Max’s bow on May 27, AT&T has made the $15 monthly SVOD service free to its 42 million combined HBO pay-TV (and HBO Now) subs in the U.S. Max adoption topped 12.6 million subs earlier this month, up from 8.6 million at the end of the most-recent fiscal period. Subscribe HERE to the FREE Media Play News Daily Newsletter! Flash-forward to the present, and Max is looking to do the same, in addition to converting existing HBO pay-TV subs through any means. Direct access via the gaming platform was key to Netflix adding millions of subscribers during SVOD’s formative years. After Netflix first launched the subscription streaming video business model in 2007, it turned to PlayStation to help grow subscribers. The Max app is also available on PlayStation 4.Īvailability on the PS platform is key to wider consumer adoption. can download the Max app, sign in, and start streaming the platform’s full array of premium programming. WarnerMedia’s SVOD (and pending AVOD) platform HBO Max is now available on the Sony PlayStation 5, the newest game console from Sony Interactive Entertainment. HBO Max Now Available on Sony PlayStation 5
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